Crook’d Hook’r bass boat and crewCREW FILE 0000
Crook’d Hook’r Crew File 0000 · Floating personnel

Crook’d Hook’r

Crew Transport · Floating Headquarters · Thursday-Night Princess

The little princess that gets the crew to the fishing hole every Thursday night: a 2006 Triton SP185 with a Mercury Optimax 115, a documented 42.3 mph attitude and enough electronics to know exactly where the fish are choosing not to cooperate.

Year / hull2006 Triton SP185
OutboardMercury Optimax 115
Weight1,148 lb dryYou do not ask a lady this. We looked it up.
Fuel22 gal
Top speed42.3 mphRecorded on the Humminbird
Official Soundtrack

She Ain’t Just a Boat

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Play the crew song on Suno ↗

Who Holds The Keys cover art
Brand Theme · 4:28

Who Holds The Keys

A male-versus-female rap battle between Matt B. and the Crooked Hooker over who really runs the boat, finds the largemouth and pays the bills.

Crew File 0000 · Crook'd Hook'rDrop the needle →
Who Holds The Keys cover art
Brand Theme · 4:30

Who Holds The Keys

A male-versus-female rap battle between Matt B. and the Crooked Hooker over who really runs the boat, finds the largemouth and pays the bills.

Crew File 0000 · Crook'd Hook'rDrop the needle →
Her side of the story

The little princess who gets us there every Thursday.

Every Thursday night, she gets the crew off the trailer and out to the fishing hole. She may complain, she may demand fuel, and she may make everybody listen closely to the first crank, but she gets the job done.

She does not like being asked whether she is going to start. Turn the key first, then panic.

She runs better on gasoline than encouragement and has never accepted ‘I thought we had enough’ as a fuel-management strategy.

She has seen enough grown men pee over the side to know that confidence and accurate measurements are two completely different things.

She would appreciate everybody keeping their shoes off her seats, putting the rear seat back where it belongs, and not leaving beer cans, torn worm bags, clipped line and discarded soft plastics all over her floor.

She is old enough to know what she likes, young enough to still run 42.3, and vain enough to accept new SeaDek, lights, a wrap, trailer shoes and a little cosmetic work without argument.

Her nervous system

One-Boat Network: entirely too much technology for people this unsupervised.

NetworkMinn Kota / Humminbird One-Boat Network

Because apparently a bass boat now needs an IT department.

Forward sonarHumminbird MEGA Live 2

Lets the crew watch fish ignore expensive baits in real time.

FFS displaySOLIX 15 G3

Dedicated to forward-facing sonar because one giant screen was considered reasonable.

Mapping2 × Humminbird XPLORE 9

Charting, mapping and proving the waypoint was fine before Mushy got involved.

Target controlMEGA Live TargetLock

Keeps the sonar pointed at the fish while the fishermen invent new ways not to catch them.

Trolling motorMinn Kota Ultrex

Spot-Lock, steering and the closest thing aboard to an employee who follows instructions.

Foot controlCordless foot switch

Can drop a waypoint or command TargetLock without taking a hand off the rod.

NetworkingFull Ethernet hub

The boat has better internal networking than some offices.

MobileOne-Boat Network app

Waypoints, screenshots and the ongoing attempt to make the phone part of the boat instead of another thing to lose.

Main powerMercury Optimax 115

The part everyone suddenly becomes an expert on when she does not fire immediately.

History somebody should probably have documented sooner

Scars, tape, welding and questionable navigation.

The red-buoy incident

Early in her Crook’d Hook’r career, she met a red buoy at night at roughly 30 mph. The buoy won the first round. The hull eventually needed welding, which is now part of the family history and one of several reasons nighttime navigation deserves more respect than confidence.

Thank God for Flex Seal tape

Before the welding chapter was completely sorted out, Flex Seal tape earned an honorary place in Crook’d Hook’r emergency engineering. It is not the official hull-repair procedure. It is, however, part of the story because sometimes getting home and doing it correctly later are two separate phases of the same repair.

The next outfit

A full Crook’d Hook’r wrap with a large QR code would turn every tow through a fishing town into a moving billboard. The boat gets prettied up, the brand gets seen, local businesses can sponsor visible space, and the next lake trip starts advertising before the trailer ever reaches the ramp.

The ridiculous long game

Think bigger than one boat. The long-range idea is a Crook’d Hook’r fleet positioned at major lakes: stored locally, sponsored locally, wrapped individually, and tied into each lake’s business and fishing ecosystem. A marina, tackle shop, hotel, restaurant, dealer or other local sponsor could help support that lake’s boat while the boat promotes the businesses that help keep it fishing.

House rules

Treat the lady right.

If she could talk

Things the Crook’d Hook’r would probably say.

“Quit asking if I’m gonna start. Turn the damn key.”

Pre-launch relationship advice.

“Gas. I run on gas. Not hopes. Gas.”

A love language the crew continues to misunderstand.

“42.3. Humminbird saw it.”

She has receipts.

“You do not ask a lady her weight.”

Unfortunately, the brochure did.

“Quit stepping on my seats.”

Boundaries.

“Put my back up when you’re done.”

Rear-seat etiquette, apparently a difficult concept.

“I see every one of you when you pee over the side. I am not impressed.”

She did not ask for the comparison data.

“Your worm is on my floor again.”

Usually soft plastic. Usually.

“Those beer cans are not permanent fixtures.”

Clean up after yourselves.

“If you want me looking pretty, get my hair and nails did.”

SeaDek, detailing, wrap, lights and trailer work.

“New shoes would be nice.”

Trailer tires, hubs and bearings. Do not make this weird.

“You already introduced me to a red buoy. We are not doing that again.”

Night-navigation policy.

“Don’t look at me. Check Mushy.”

Still the correct first diagnostic step.

High-maintenance lady support program

Keep the Crook’d Hook’r in tip-top shape.

Gas, oil, batteries, trailer shoes, SeaDek, lights, a full wrap, service, the future fleet or the eventual replacement plan. Pick the problem you would most enjoy enabling.

$25.00 → Put Some Gas in Her
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The ridiculous long game

One Crook’d Hook’r per lake.

Imagine a wrapped Crook’d Hook’r boat stored near every major fishing lake we cover. Each one could carry its own QR code, local sponsor panel and lake identity. Marinas, tackle shops, hotels, restaurants, dealers and other local businesses could sponsor the boat that actually fishes their water.

The boat becomes transportation, content studio, local billboard and sponsorship inventory all at once. The bigger the lake network gets, the less this sounds like a joke and the more it sounds like a very expensive business plan.

Bless her. She gets us to the fishing hole.

She survived a red buoy at night, welding, Flex Seal tape, two decades of fishermen and whatever Thursday throws at her next. The crew remains the most questionable equipment aboard.